Welcome to PrimeReply, operated by Lakshadweep Tourism Holidays Pvt Ltd ("we," "our," or "us"). PrimeReply provides communication, messaging, and automation services via our website located at https://primereply.com and associated tools and software integrations (collectively, the "Service").

We respect your privacy and are committed to safeguarding personal data. This Privacy Policy details how we collect, use, process, and protect information when you visit our website, use our platform, or interact with our integrations with third-party platforms, including Meta (Facebook, Instagram, and WhatsApp).

1. Information We Collect

A. Information Provided Directly by You

Account Information: Name, email address, password, company details, phone number, and account preferences when registering or managing an account.
Billing Information: Invoicing details, tax identifiers, and transaction history (payment details are handled securely by PCI-DSS compliant third-party payment gateways).
Communications & Content: Customer support inquiries, message templates, user prompts, auto-reply rules, and messages configured within the Service.

B. Information Received via Meta Platform Integrations

When you connect your Meta accounts (such as Facebook Pages, Instagram Professional/Business accounts, or WhatsApp Business) to PrimeReply via Meta APIs or Facebook Login, we access and process data strictly within the scope of permissions you explicitly grant:

Basic profile information (e.g., user identifier, display name, page name).
Page and account IDs, app-scoped IDs, and access tokens necessary to authenticate your connection.
Incoming messages, post comments, engagement metrics, and interaction IDs required solely to receive inquiries, generate suggested replies, and deliver responses on your behalf.

Meta Data Use Commitment: We only access, store, and process Meta platform data that you authorize via OAuth permissions. We do not use Meta platform data to build user profiles for external marketing, nor do we transfer or sell this data to external data brokers or ad networks.

C. Information Collected Automatically

Log & Device Data: IP address, browser type and version, operating system, access timestamps, visited pages, and referral links.
Cookies and Session Trackers: Essential session cookies to maintain your login status, preserve preferences, and ensure system security.

2. How We Use Your Information

We process personal data for legitimate business operations and service delivery, specifically:

Operating the Platform: Authenticating access, routing incoming messages, executing automation workflows, and dispatching authorized communications.
Service Enhancement: Monitoring system health, troubleshooting technical bugs, and improving overall user experience.
Customer Support & Notifications: Providing system status notices, security alerts, administrative updates, and addressing help requests.
Security & Compliance: Preventing unauthorized access, safeguarding against abuse, and adhering to applicable legal and platform policy requirements.

We do not sell, rent, or trade your personal information or connected platform data to third parties.

3. Sharing and Disclosure of Information

We share information only under strict operational conditions:

Service Providers: Trusted vendors assisting with server hosting (e.g., cloud infrastructure), transactional email delivery, system monitoring, and payment processing, all governed by confidentiality and data processing agreements.
Platform APIs: Transmitting authorized messages and responses to and from Meta APIs or relevant messaging providers in accordance with your configured actions.
Legal Requirements: When mandated by law, judicial decree, regulatory requirement, or in response to lawful requests by public authorities.
Business Reorganization: In connection with a corporate merger, acquisition, or sale of assets involving Lakshadweep Tourism Holidays Pvt Ltd, subject to the successor maintaining standard privacy protections.

4. Data Retention

We retain your personal information and associated Meta platform data only for as long as needed to fulfill the services requested:

Account information is retained while your PrimeReply account remains active.
Messaging logs and transient reply tokens are purged periodically or upon request.
If you disconnect your Meta account or delete your PrimeReply profile, all related authorization tokens and platform data are purged or anonymized within 30 days, unless retention is required by statutory legal or tax regulations.

5. User Data Deletion Instructions (Meta Compliance)

In compliance with Meta Platform Terms and global privacy standards (such as GDPR, CCPA/CPRA, and the Indian Digital Personal Data Protection Act), users have the right to request deletion of all data associated with their Meta account or PrimeReply profile.

How to Request Data Deletion:

Via the Dashboard: Log into your PrimeReply account, go to Settings > Integrations, locate your connected Meta account, and select Disconnect & Remove Data.
Via Email Request: Send an email to [email protected] with the subject line Data Deletion Request. Please include your account email address and your connected Facebook Page ID or Meta User ID. We will process and confirm your request within 30 days.
Through Facebook Account Settings (Data Deletion Callback):
Go to your Facebook profile's Settings & Privacy > Settings.
Navigate to Apps and Websites and find PrimeReply.
Click Remove. This action automatically notifies our server to initiate removal of your associated app data.
You can check the status of your automated deletion request by visiting our status verification page:
https://primereply.com/data-deletion-status

6. Your Rights and Choices

Depending on your country or region of residence, you may have the following rights regarding your personal data:

Access & Rectification: Request access to the personal data we hold about you or request corrections to inaccurate details.
Erasure: Request complete deletion of your account and related records.
Revocation of Consent: Disconnect your Meta assets at any time via your PrimeReply control panel or directly through Meta account settings.
Data Portability: Request a copy of your stored account data in a structured, machine-readable format.

To exercise any of these rights, contact us at [email protected].

7. Data Security

We apply reasonable administrative, physical, and technical controls to safeguard personal data against unauthorized disclosure, loss, alteration, or misuse. All communications between your browser, our servers, and external APIs are encrypted using modern Transport Layer Security (TLS/SSL).

8. Children's Privacy

PrimeReply is intended for commercial, professional, and adult use. We do not knowingly solicit or collect data from individuals under the age of 18 (or the age of majority in your jurisdiction). If we discover that a minor has submitted personal information, we will delete that data immediately.

9. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our technology, operational methods, or statutory obligations. Any revisions will be reflected on this page with an updated "Last Updated" timestamp. Material modifications will be communicated via notice on our website or direct email.

10. Contact Us

If you have questions, feedback, or data privacy requests concerning this policy, please reach out to:

Company Name: Lakshadweep Tourism Holidays Pvt Ltd
Service: PrimeReply
Website: https://primereply.com
Contact Email: [email protected]